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Tech

Huboo appoints former RAF commander as new chief of staff

The Bristol tech firm said Gordon Bruce would help the firm to expand its international operations

Gordon Bruce, chief of staff at Bristol e-commerce fulfilment firm Huboo.(Image: Huboo)

Bristol tech firm Huboo has appointed a former Royal Air Force (RAF) commander as its new chief of staff.

The company - whose technology enables online retailers to access and complete end-to-end fulfilment - said Gordon Bruce's responsibilities would include helping the firm to expand its international operations.

The fast-growing firm said it had identified “further key territories for 2022”, having opened a warehouse in Germany in April - adding to its European sites in The Netherlands and Spain - as well as its largest º£½ÇÊÓÆµ base to date in Wiltshire, which will create 400 jobs.

Mr Bruce will report directly to Huboo’s chief executive and co-founder Martin Bysh, and will be predominantly based at the firm’s head office in Bristol’s Old City.

Huboo said Mr Bruce, would act as a “close and trusted confidant” and adviser to Mr Bysh, in order to execute the company’s fast-paced global growth initiatives.

Mr Bruce’s military career spanned 25 years, during which he helped run º£½ÇÊÓÆµ air, global operations and strategic policy at the heart of Government. In 2000, he received an MBE in recognition of his services to the RAF.

For the past 10 years, he has worked for multinational tech firms such as Fujitsu, leading strategy, international growth and mergers and acquisition.

Mr Bruce previously worked for defence firm Babcock as its º£½ÇÊÓÆµ business development manager and later oversaw its international aviation strategy and bidding and operational delivery for its military aviation business.