UA92, which was set up by Gary Neville, Ryan Giggs, Paul Scholes, Phil Neville and Nicky Butt, has hired Manchester-based digital agency Pixel Kicks to design and build a new website.
University Academy 92 was co-founded with Lancaster University and delivers degrees that are designed to accelerate careers in the worlds of media, business, sport and digital.
Based in Old Trafford, UA92's curriculum is designed to enable students from a range of educational and socio-economic backgrounds to access high quality higher education.
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The new website is expected to go live in the spring of 2022.
Chris Buckley, managing director of Pixel Kicks, said: "UA92 is an amazing organisation that is delivering real value to young people in Manchester, so we are delighted to be working alongside them on this project.
"Our aim is to improve the functionality of the site, to drive prospective students to the platform and encourage them to apply, to raise brand awareness, and to improve Google rankings via more strategic and engaging on-site SEO."
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Stacey Anderson, head of marketing at UA92, added: " During the pitch process, the Pixel Kicks team really understood the ethos and approach that we take to learning at UA92.
"Their passion for Manchester, along with their creative, strategic and technical knowledge, also stood out so we are looking forward to seeing the new website come to life over the next few months."