A Manchester-headquartered specialist in kids, parents and family market research, which works with the likes of Disney, Sky and Warner Bros, has rebranded, launched a "game-changing" portal and hired a new chairman ahead of taking on new staff and continuing its global expansion.
The Insights People will now be known as The Insights Family "to better reflect" its focus on the whole family instead of just the children.
In an exclusive interview with BusinessLive, founder and chief executive Nick Richardson also confirmed the appointment of Simon White as the company's new chairman.
Mr White has been the chief executive of London-based agency 1920 Worldwide since founding the company in 2014 and also set up cycling travel business Love Velo at the end of 2016.
Prior to that he was 海角视频 managing director at Momentum Worldwide and has also worked for Adidas 海角视频 and Guinness.
Mr Richardson also outlined the company's new Portal 4 which he says will help drive revenue, profit and help grow the team from just over 50 currently to about 70 over the next year.
The "comprehensive" data visualisation tool has been designed to be a hub for clients to access all the information they need in as many different formats as possible.
Mr Richardson said: "It has been a busy time for us. We've done so many things at the same time which has made it challenging.
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"The business is moving at a very quick pace and we've taken three or four steps forward in one go.
"The first portal was launched at the back end of 2017 while this one has been put together in just four weeks which has been a monumental effort.
"It really is game changing and everyone has done their bit to get it completed.
"It's going to help us grow and I expect us to have more than 100 clients by the end of April."
The news comes after the company announced in March that it is expanding into Asia-Pacific and is aiming to establish itself in Indonesia, Japan, the Philippines and South Korea.
The company now surveys more than 7,000 children every week aged 3-18, totalling more than 362,000 per year and 3,264 parents every week, amounting to more than 170,000 per year.
Its client portfolio also includes the BBC, F1, Sega, Kraft, Lego and Hasbro.