North East entrepreneurs have invested in a growing Newcastle tech company to help ramp up its growth plans.
Fabric Academy is set for expansion with backing from six prominent business leaders to accelerate its marketing education SaaS platform, both nationally and internationally.
The firm has of a high-profile investment panel that includes Mike O’Brien, founder and co-chair of Opencast Software, Richard Lane, co-founder and CCO of durhamlane, Helen Whitfield, board level executive, Raman Sehgal, founder and global president of ramarketing, Paul Dyson, CTO and co-founder at Singletrack and Michael Lavery, CEO of Brand and Reputation.
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The company has secured the funds following some key contract wins across multiple sectors that includes renowned brands such as Indeed, Boots, Revolution Beauty, 118118Money, Savills, itsu, and The Body Shop.
Launched by Lisa Eaton in 2021, Fabric Academy offers an online programme for established and aspiring business professionals to level up their strategic knowledge and enhance their marketing skills in line with the latest industry standards. The academy has already collaborated with companies where its software has been used to train and up-skill their marketing teams, and the investment will allow the company to take on more staff and expand the product range on its SaaS platform, to develop partnerships in the 海角视频 and North America.
Founder and CEO Lisa Eaton said: “We are thrilled to have received investment from such accomplished entrepreneurs who have achieved remarkable success. We have created a platform to disrupt the traditional marketing education space by empowering marketers to learn and develop a live marketing strategy for their organisation and crucially receive mentoring and coaching from leading industry practitioners to embed the learning, making them more effective in their delivery. With a significant number of businesses already seeing the impact of the Fabric programme, and with this investment, we’re now rapidly expanding Fabric’s reach.”
Mr Lane of durhamlane said: “Lisa and the Fabric Academy team have created a unique programme that enables professionals to learn and develop their strategic marketing skills in real-time, by solving real world challenges and delivering back meaningful outcomes. The Fabric programme is a must for every marketeer who wants to create impactful and long-lasting results for their business, I am delighted to have been invited to invest in the business.”
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Michael Lavery of Brand and Reputation added: “With businesses spending between 8-30% of their revenue on marketing, the need to ensure a stronger return on investment is at the heart of Fabric’s vision to embed strategic capacity within the marketing workforces of the world’s most ambitious brands. I am delighted to be part of a team that is looking to ensure businesses see the true value of their marketing investment.”
Last the Fabric Academy worked with regional fund management firm NEL Fund Managers to bring in a £45,000 North East Small Loan Fund investment, supported by the European Regional Development Fund, to enhance its website and digital marketing activities, as well as to bring in skilled staff to help it grow.