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Tech

Exeter Chiefs' sponsor swcomms snapped up by Brighton tech firm

Focus Group's acquisition will create a £100m turnover business but swcomms founder Tony Rowe is stepping down

Exeter Chiefs' Tom Wyattm in a shirt sponsored by swcomms, is tackled by Wasps' Josh Bassett(Image: PA)

The company which sponsors European rugby champions Exeter Chiefs has been bought by a Brighton-based tech firm to create a £100millon business – but its founder has stood down.

Focus Group’s acquisition of swcomms coincides with the retirement of the Exeter-based company’s creator Tony Rowe, and ranked as one of the most significant business figures in the South West.

Mr Rowe is stepping down as chief executive and chairman of the firm he set up in 1983 but the business communications and IT provider will continue to operate from its HQ in Sowton, Exeter, where it has signed a long-term lease.

Swcomms will also continue to operate under its brand name and the “majority” of the existing management team and employees will continue to work for the business. They have already started recruiting new staff through its training academy.

Exeter Chiefs' chief exec and chairman Tony Rowe, founder of swcomms, celebrates the club's 2017 premiership triumph

Focus Group, also a business communications and tech firm, is said to have made a “considerable investment” in snapping up swcomms.

Focus Group’s investment will provide valuable resources and opportunity for growth for swcomms while the Shoreham-headquartered venture will benefit from an extended footprint in the South West.

The combined outfit will be a £100million turnover enterprise. Most recent accounts show that swcomms earned £19million in 2019, making a pre-tax profit of £300,000.

Brian Lodge, swcomms managing director, said: “I am very excited about this new partnership. The investment from Focus Group will coincide with some great opportunities in the market created by a shift in the industry towards cloud, connectivity, home working and Openreach’s withdrawal of copper voice and internet services.