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Why East Midlands drivers are more likely to go electric if they can charge at work

YouGov survey suggests half the region’s drivers would be more likely to switch to EVs if they could charge at work

A CTEK charger

Midlands employers can help accelerate the º£½ÇÊÓÆµ’s switch to electric vehicles by providing charging facilities at their workplaces, according to one specialist in the area.

A survey, conducted by YouGov on behalf of global vehicle charging manufacturer CTEK, suggests that more than half the region’s drivers would be more likely to switch to EVs if they could charge at work.

Cecilia Routledge, global director for energy and facilities at battery charging specialist CTEK, said: “This shows how important workplace charging is to the overall development of the º£½ÇÊÓÆµ’s charging infrastructure.

“Employers can not only help their workers and the º£½ÇÊÓÆµ’s drive towards net zero, they can also make themselves more attractive to potential recruits.

“Early adopters of EVs tended to have access to a driveway or garage where they could install home charging units. But as the market penetration of EVs grows, more people who do not have off-street parking will have EVs and need a reliable place to charge away from home.”

She said the survey found that only 56 per cent of EV owners are now charging at home (down from 78 per cent in 2021), with 20 per cent charging at work.

The YouGov survey of more than 4,000 º£½ÇÊÓÆµ adults discovered that younger non-EV drivers were even more likely to switch to EVs if there was charging at work.

Ms Routlegde said: “Younger employees are a key recruitment target for many employers faced with hard to fill vacancies and skills gaps.