A digital marketing agency has launched a new digital strategy service and made three senior appointments.
Impression, which has offices in Nottingham and London, has made the changes after seeing an increase in clients.
The new strategy team will operate centrally alongside the agency’s client service team and delivery teams to help solve complex client challenges and to provide strategic support.
It will be managed by new head of digital strategy George Gangar, formerly senior manager of digital strategy at Merkle.
Prior to joining Impression, George led the digital strategy for a range of clients including Legal & General and Diageo brands Johnnie Walker and Guinness.
Zoë Ogden joins the agency as its head of people having previously worked in similar roles at Mars and UNiDAYS.
She has more than 10 years’ experience in HR, and has a particular focus on learning and development and diversity and inclusion.
Marie Attenborough joins as head of finance, bringing with her over 25 years of experience. She was previously head of finance at Nottingham-based retail IT support and solutions provider Retail Assist.
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George Gangar said: “Having been lucky enough to be part of the development of a strategy and planning team at my previous agency, I'm looking forward to applying my experience and skills to developing Impression's strategy offering in my new role.
“Impression has strong growth ambitions for both itself and its clients and the agency is committed to achieving these ambitions in a way that has a positive impact on society and the environment. These factors played a big part in my decision to join the team.
“The industry recognition that the Impression team has been achieving speaks for itself and I'm excited to have the opportunity to add another layer of services to an already high-performing agency. I look forward to seeing what the future holds for the department and our clients!”
“Earlier this year, a new head of client success and head of paid media were also appointed by the agency.
“Senior hires have been brought in to support Impression’s next phase of growth which includes service expansion and strengthening current offerings. “
He said the business was on track to achieve 60 per cent growth this year.
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