A Devon tech company that uses AI to create personalised videos and voice notes has secure £250,000 as part of a major funding round.
Sendr was founded in 2023 by Dave Cannell and John Bromley in a bid to transform email marketing, and now counts companies including the Financial Times among its customers.
The Exeter-headquartered business secured the equity investment through the British Business Bank’s South West Investment Fund via appointed fund manager The FSE Group.
The investment forms part of a wider funding round aimed at accelerating further product development and market expansion, according to the firm.
Mr Cannell, who is also Sendr's chief executive, said: “This funding is a pivotal step in our journey to redefine client engagement through innovative technology.
"The backing from FSE and the South West Investment Fund provides not just finance but also strategic support that will help propel Sendr forward.”
Sendr uses AI for voice matching and lip-syncing in a bid to increases engagement, while also allowing for automated, large-scale video personalisation.
Matt Browning, investment manager at The FSE Group, added: “Sendr presents a compelling investment opportunity with its innovative approach to digital marketing.
"We are excited to work with this dynamic business as it continues to grow and disrupt the market with its personalised video solutions.”
Paul Jones, senior investment manager from the British Business Bank, added: “Sendr is among a growing number of South West businesses that are embracing the power of AI to transform their client offer.
"Their platform is a good example of the kind of innovation the South West Investment Fund is designed to support, as they scale and accelerate their growth journey.”
The South West Investment Fund is for new and growing businesses across the West of England. It offers a range of commercial finance options with smaller loans from £25k to £100k, debt finance from £100k to £2m, and equity investment up to £5m.
