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Cornwall's xigxag named among most innovative tech firms in º£½ÇÊÓÆµ

Digital book platform has had more than 26,000 downloads and jumps firm into Tech Nation 4.0 Rising Stars list

Mark Chaplin and Kelli Fairbrother, co-founders of Cornwall's xigxag

Cornwall-based audio and ebook app xigxag has won a major award for being one of the most innovative tech companies in the º£½ÇÊÓÆµ.

The Gunnislake-headquartered company has been announced as a Tech Nation 4.0 Rising Stars winner. It is the first time a business associated with the publishing industry has won with Tech Nation.

The win acknowledges xigxag’s unique proposition in modernising audio and e-books. Tech Nation’s annual awards, now in their fourth year, “recognises the brightest and best early stage tech scale-ups”.


With more than 26,000 downloads since launching, the start-up is on a fast growth pathway, challenging other firms in the field and now xigxag is leading the revolution in modernising digital consumption of books with the most advanced digital book platform offering the first fully integrated listen-and-read experience without a subscription, which is called the x-book.

It’s catalogue holds more than 95% of the Sunday Times bestseller list, with users enjoying the dexterity of flipping from listening to reading at their ease without being locked into an ongoing subscription. Readers are rewarded with better prices as they enjoy more books.

Kelli Fairbrother, co-founder and chief executive at xigxag, said: “It is an absolute honour for xigxag to be recognised as one of the most innovative tech start-ups in the º£½ÇÊÓÆµ in 2022.

“Our aim has always been to make reading easier and more accessible, engaging, and sustainable so that everyone can enjoy more books. We are grateful to receive recognition for creating the first-ever listen-and-read concept, the best-ever digital reading app and content platform in the industry - an exciting alternative to big tech.

“We are also proud to represent the tremendous potential of Cornwall as an innovation hub within the º£½ÇÊÓÆµ tech ecosystem. Thanks to Tech Nation, our team and all our supporters.”