Cloud gaming is set to be revolutionised in Hull and East Yorkshire following a ground-breaking new partnership between KCom and home entertainment company Zybre.
The London-based internet service provider specialises in entertainment packages including cutting-edge cloud gaming and customisable TV.
It will use KCom’s award-winning, ultrafast full fibre network to deliver its services across the region.
Zybre will use the Nvidia Shield TV Pro, and the Nvidia GeForce Now game streaming service to provide customers access to the latest big name game releases without the need for a console.
The TV-accessed service is one of the first of its kind in the world.
Jonny Robinson, Zybre co-founder and chief executive, said the partnership highlights Zybre’s intent to deliver a next-generation bundle that includes cloud gaming, customisable Android TV, ultrafast broadband as well as VoIP and mobile SIM options.
He said: “We want to provide Hull and the rest of the 海角视频 with something new and exciting, and our partnership with KCom allows us the opportunity to deliver just that.
“The proposition of customisable TV alongside cloud gaming sets us apart from other providers within the ISP space and gives both families and individuals access to a wider opportunity of entertainment.”
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KCom announced the move to open up its network in May, initially launching a pilot in Hornsea and Withernsea.
Tim Shaw, managing director of KCom Wholesale & Networks, said: “We’re delighted to join forces with Zybre to deliver what will be a next level broadband service specially designed to give gamers the very best online experience. Our ultrafast full fibre network and Zybre’s home entertainment services are a winning combination which will be a must have for all serious gamers while also opening up a world of options for streaming TV services such as Netflix, Prime, Disney+ and Pluto.
“This is another example of KCom Wholesale & Networks’ commitment to providing customers across our network area with more choice through exciting new services that deliver new and innovative solutions.”
It comes as KCom has been shortlisted for two national awards, Best Infrastructure Award and Social Impact Award at the Internet Service Providers Association Awards. Winners will be announced in November.
The first recognises the £100 million expansion that has seen 20 new communities connected across the region, with the latter considering the efforts to help customers, vulnerable people, and health care workers during the pandemic lockdowns - as well as its wider ongoing commitment to supporting local communities through initiatives such as community grants and KCom Kits, where football strips are given to local youth sports teams.