An online game developed in Hull is to be used as the latest tool to highlight the devastating impact carbon emissions can have.
MyTopia - Green City Builder, is described as a retro-style simulator, and has been launched ahead of a pioneering climate change event based in the region.
Marketing Humber commissioned it as part of The Waterline Summit to show how the choices people make impact upon their immediate and wider surroundings.
Hull-based companies Edenic Group and Clay10 collaborated to allow players to build their own city with their answers to a series of multiple choice questions.
Diana Taylor, managing director of Marketing Humber, said: “MyTopia is a fantastic way for people across the region to join the fight against climate change.
“It highlights, in an enjoyable way, how our everyday decisions impact on the environment and how we can all play our part by making changes in our lives.
“It is absolutely vital the region is united on this issue, and this is one way we are bringing people together.”
Players are asked to consider carbon footprint, economic prosperity, employment, wildlife and health and wellbeing in the choices they make. They are then scored on how their choices contribute to creating a sustainable future.
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Wayne Willis, innovation consultant at Edenic Group, the summit’s innovation partner, said: “We hope that, by getting people to play the game, we can encourage awareness and help stimulate conversation about decarbonisation and the Humber’s role in creating a zero-carbon economy.
“We’re asking people to play the game themselves, and encourage children to as well, to help understand the part we all play in this crucial challenge.”
The week-long summit opens on October 19 and brings together businesses, community groups, colleges and schools to position the Humber at the forefront of the global transition to a zero-carbon future.
Held in partnership with the University of Hull and Yorkshire Water, it will build on the growing momentum across the estuary to embrace pioneering technologies, attract significant investment and create jobs in a green economy.
- held entirely online due to Covid-19 restrictions, will focus on the five “grand challenges” the world faces in tackling climate change – electricity and energy, agriculture, manufacturing and industry, transport, and buildings and people, as outlined at the launch.
The summit will include a virtual conference centre, including a lobby, networking lounge, exhibition hall and auditorium, hosted on the vFairs platform.
High-profile speakers will include Andrew Bailey, Governor of the Bank of England; David Shukman, science editor of BBC News; Mark England, Team GB’s director of sport services and Chef de Mission for Tokyo 2020 (now rescheduled to 2021); and Nadine Dereza, award-winning CNBC journalist and presenter.
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It is described as a fully immersive experience, with attendees able to browse exhibition stands and attend talks and panel discussions.
Scores from Mytopia will also be displayed on a leaderboard.
MyTopia is available online now. To play, and submit your score to the summit, visit .
To register for The Waterline .