A Newcastle augmented reality (AR) firm has struck a deal with tech giant Hewlett Packard to use its technology in a major advertising campaign.
Aircards specialises in using AR to bring physical paper products, such as business cards and postcards, to life using its cutting edge technology.
It is now working with Hewlett Packard Enterprise on the US firm’s direct mail campaign, which is advertising its new software storage product HPE Primera.
READ MORE: {}
Aircards created an augmented reality experience that was embedded onto the printed flyer using a QR code. Hewlett Packard then distributed the flyer to its customer base.
The Newcastle firm technology means that customers can access AR technology without the need for expensive headsets and allows people to view the content using their smartphone. This makes the AR advertising widely available.
The Hewlett Packard campaign allows the user to choose between of one of three exotic worldwide locations, and then virtually transports them there. After interacting with the software the user is then encouraged to visit the microsite for HPE Primera.
Michael Watson, co-founder of Aircards, said: “It is another incredible statement of our growth as a company that Hewlett Packard Enterprise chose Aircards for the design of their Augmented Reality campaign.
“What we’ve created is an outstanding example of innovative WebAR marketing, ensuring that viewers don’t have to download an app to view the experience. Just like all of our campaigns, the viewer simply uses their smartphone to activate the experience in the mobile web browser.”
Most Read
Mr Watson added that the campaign has been very successful so far, with more than 30% of users clicking through to the site.
Aircards did not disclose the value of its partnership with Hewlett Packard, but said the contract was valued in the thousands. The company is hoping the deal will spark further growth for the company and lead to more projects.
Aircards is based in Newcastle but also has a presence in New York City. In total the firm employs eight people.
Last month the company also struck a deal with online boot retailer Boot Barn. The company carried out a direct mail campaign, which let user watch a Bandits of the West’ style film created to advertise the boots.