Altrincham FC has appointed North West digital agency Pixel Kicks as its new digital partner.
The partnership will see Pixel Kicks host the semi-professional football club’s website, making “structural changes”, it said.
Pixel Kicks said a “key priority” will be to improve the spec of the site’s server, to enable it to handle increased traffic and allow users to browse faster.
Changes to the website are particularly important during the coronavirus pandemic, it said, due to a reduced number of fans able to attend each game.
The club said more people are expected to turn to its digital offering over the coming months.
Andy Flynn, digital marketing manager at Pixel Kicks, said: “Our core objective is to give the club real peace of mind so they know the site is securely and professionally hosted.
“They also need more flexibility to make improvements to the existing site whenever the need arises which we will be addressing.”
Bill Waterson, co-chairman at Altrincham FC, added: “Andy is an avid life-long supporter of the club, so working with him and Pixel Kicks on a retained basis is an exciting step which I’m sure will add real value to our digital marketing activities.”
Earlier this month, the Ancoats-based agency reported a 125% jump in new enquiries amid a huge surge in demand from clients since the onset of coronavirus.