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Tech

AI start-up Peak to create more than 200 jobs after $75m funding boost

The company secured $21m earlier this year

Peak is headquartered in Manchester(Image: Peak)

A Manchester-based artificial intelligence (AI) start-up has raised $75m in a funding round with the world's largest technology investor and is now set to create more than 200 jobs over the next 12 months.

The confirmation comes after BusinessLive reported last week that SoftBank's Vision Fund II had agreed to acquire a stake in Peak, which counts PepsiCo and the fashion retailer PrettyLittleThing among its clients.

The news also comes after Peak announced in February it was to create 130 jobs after it raised $21m through a Series B funding round led by London-based venture capital firm Oxx, with participation from MMC Ventures and Praetura Ventures and new investor Arete.

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At the time, the move brought Peak’s total funding raised to $43m.

Co-founder and CEO Richard Potter said: "Today we’re thrilled to announce that we’ve raised a $75m Series C funding round led by SoftBank’s Vision Fund 2 with all our existing investors participating alongside.

"This is a huge milestone on Peak’s journey to change the way the world works.

"Our mission has always been to build a new kind of tech company, one that really moves the needle for our customers’ businesses and one that everyone in our community loves being a part of.