A team of runners are to celebrate ChildLine鈥檚 30th anniversary in the 鈥 by helping to raise enough cash to ensure the charity continues its good work for another three decades.
The NSPCC Service Centre team, who work on Newhall Street, are also hoping to beat off other companies and charities running in the challenge to win a trophy for fastest time.
ChildLine helped nearly 300,000 young people in 2014-15.
Yet their counsellors can only answer three out of every four contacts children make to them.
They rely on the support of sponsors through events such as the Great Birmingham 10k on Bank Holiday Sunday, May 1 and Great Birmingham Run half-marathon on October 16.

Simon Hake, Chairman of the NSPCC Birmingham Business Board, and Director of Wardell Armstrong LLP engineering consultancy, is leading the NSPCC team.
He said: 鈥淟ast year was my first as NSPCC chairman and with various events we raised nearly 拢50,000 so we鈥檙e hoping to better that this year.
鈥淲e鈥檒l be the first green team with NSPCC on our T-shirts past the finishing post, that鈥檚 for sure.鈥

Joining Simon in the NSPCC team will be Neil Dunsby of Dunsby Associates LLP, Jamie Partington, Higgs and Sons Law firm, and Sarah Arnold, Client Success Manager at Ex Libris Mobile Campus Solutions.
Deborah Chandos-Hall, head of regional fundraising for NSPCC in the Midlands, said: 鈥淚 think it鈥檚 fantastic as we鈥檙e in a culture of running, to get members of the business community doing something that鈥檚 helping us to raise much-needed funds for the NSPCC.鈥
All organisations who enter a team of 12 or more get an engraved plaque in the company鈥檚 name.
鈥 To donate to the NSPCC Business Challenge team visit
鈥 To sign up for the Great Birmingham 10K Business Challenge go

Great Birmingham 10k Business Challenge scroll of honour
More than 200 runners have now signed up as part of the Great Birmingham 10k Business Challenge. Here鈥檚 a selection of the companies taking part:
BBC Birmingham 24 (no. of runners)
Certes Computing 8
Churchill Howard Ltd 6
6
Cottons Chartered Surveyors 14
Crystal Specialist Finance 4
Distribution Planning Software Ltd 5
JW Hinks 7
Lema 7
27
NSPCC Business Board 6
Paintbox 19
Phoenix Group 17
St Martin鈥檚 School 12
Salts Healthcare 12
Solus Ceramics 12
St Paul鈥檚 Coommunity Development Trust 12
UPS 4
In partnership with Great Birmingham Run
