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Miracle growth for cleaning solution manufacturer

Monty Miracle has now begun trading internationally in Canada, as well as the USA, thanks to the Help to Grow: Management Course

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Peter and Martin Beaumont(Image: Small Business Charter)

Monty Miracle, the Yorkshire cleaning solutions maker launched by Martin Beaumont in 2015, specialises in patio and outdoor cleaners.

Now co-led with his nephew, Peter Beaumont, the firm’s early momentum came with long hours, a cramped garage set-up and constant pressure to keep pace with orders.

Peter says: “Both Martin and I were getting increasingly sucked into the business; it was becoming very high pressure for us and our small team as we tried to fulfil orders out of a garage.”

Discovering the course

An advisor from the Federation of Small Businesses suggested that Peter join the 12-week , delivered by -accredited business schools across the º£½ÇÊÓÆµ.

Almost immediately after joining, Peter began applying what he had learned. With the insights he gained on digital marketing, he realised their product line was highly visual and started creating video content.

Using the practical business frameworks taught on the course, Peter identified new ways to market and reach consumer audiences.

Organisational design also became a priority. Social media activity had exploded, taking up much of Peter’s time, so he hired support and brought in logistics hires to improve fulfilment and allocate roles more effectively.

He also implemented financial tools, such as a break-even analysis and finance checklists, to ensure decisions were sound.