If you think TikTok is just for teenagers, and is filled with videos of people doing daft dances, then a new podcast will make you reconsider the social media phenomenon.
The latest episode of The SME Marketing Podcast features a 30-minute discussion about all things TikTok. Host Nigel Black is joined by marketing experts Dom Le Roy and Nick Copson who chat about their experiences of using the platform and why they believe all small businesses should have a presence on it.
They also share some useful tips on how you can get started on TikTok.
Nigel says: "TikTok has quickly evolved from a fun, fad thing into a really creative space where businesses can showcase themselves and potentially reach a whole new audience.
"We were surprised by how brilliantly simple it is to use and impressed by the advertising options. We were also amazed to discover the fastest-growing age group using TikTok – you may be surprised too. It's no wonder TikTok is worrying other social platforms right now.
"Our key takeaway is that you're not too late to jump on TikTok if you haven't already, so give our latest episode a listen and discover why you should join in the fun."
The SME Marketing Podcast, which is sponsored by our publisher Reach plc, is an ad-free podcast that aims to be light-hearted and entertaining, providing businesses with the extra knowledge they need to succeed at digital marketing.
Previous episodes have covered the cost-of-living crisis and the upcoming removal of third-party cookies in Google Chrome.
You can listen and subscribe to The SME Marketing Podcast on , , and . Alternatively you can to listen direct.