Smart technology and digital provider, has announced a significant expansion of its Connexin Media operations, with the acquisition of a new digital advertising screen, The Phoenix, placed adjacent to the A63 in Hull.
The expansion is part of Connexin Media’s commitment to transforming the landscape of outdoor digital advertising with smart technology, utilising IoT sensors that offer real-time, accurate measurement of vehicle flow and footfall.
The Phoenix, strategically placed next to the busiest route in and out of Hull, is a dynamic two-screen digital platform to host engaging advertising content and capture the attention of commuters.
This new addition to Connexin Media’s digital advertising portfolio builds on the success of Connexin’s first digital advertising screen on Anlaby Road, next to Hull Royal Infirmary, launched in September 2023.
Invaluable assets
The LED media screen is located in a prime spot, with Connexin’s IoT sensors indicating more than 35,000 vehicles pass the screen daily.
Additionally, Connexin Media has established four print boards on North Road and Argyle Street, with plans to digitise these in due course.
Paul Cartmell, Business Development Manager at Connexin Media said: "The acquisition of the landmark Phoenix digital screens on the A63 is an exciting step forward in expanding our reach in Hull's advertising landscape.
"These screens represent the first and last impression of our city for countless commuters, making them invaluable assets for delivering engaging advertising campaigns.
“We are a tech business at heart, and accountability and smart monitoring are core principles that drive our operations.
"By maximising the power of data and analytics, we can deliver fantastic value to our customers, ensuring their advertising investments yield measurable results."
Building smarter, more connected cities
Connexin Media's expansion and technological advancements represent a significant milestone in Hull's advertising industry, offering businesses innovative solutions to connect with their target audiences.
From day one it has been on a mission to connect the digital world to the real world to improve the way we live.
It is passionate about ending the digital inequalities that exist within society which prevent people and businesses from accessing the benefits of technological advancement.
Find out more
For further information about Connexin Media and its advertising solutions, please visit .
