Yorkshire has secured a multi-million pound kit deal with Castore, providing a significant financial boost for the county.
The five-year contract marks the first major commercial agreement since the club's leadership underwent a transformation following Colin Graves' return as chairman in February, as reported by .
Despite Graves not yet securing the £4m external investment he pledged after contributing £1m to ensure Yorkshire could finish the season earlier this year, the Castore deal indicates that the club remains appealing to prominent brands. This comes despite several years of internal disputes and the Azeem Rafiq racism scandal.
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Castore, a British sportswear company established by brothers Tom and Phil Beahon in 2016, is headquartered in Manchester and has become a significant figure in cricket.
Yorkshire will be the fifth county to have its kits produced by Castore, which also supplies the England men's and women's teams and New Zealand's national sides.
In addition to partnering with Everton, McLaren, Oracle Red Bull Racing, and Adam Peaty, Sir Andy Murray is a long-term investor in the business.
It is understood that the Yorkshire deal allows Castore to manage the club shop at Headingley and their online retail division, mirroring an arrangement sought by former Newcastle owner Mike Ashley for his Slazenger brand a year ago.
Castore has not secured naming rights for Headingley, which was on the table as part of Yorkshire's negotiations with Ashley, with the club continuing to look elsewhere.
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Sporting Group International was appointed by Yorkshire to lead the search for a naming rights partner in June and that process is ongoing.
Yorkshire's financial position remains challenging as they recorded a loss of £7.1m last year and have debts of around £23m to the Colin Graves Trust.
They are in takeover talks with Indian Premier League franchise Sunrisers Hyderabad, but the members must endorse Graves's proposal to demutualise for that deal to go ahead, with a ballot set to take place early next year.