Wren Kitchens has made its Christmas advertising campaign real this year, delivering some television gold from the homes it has transformed.
More than a dozen 鈥榃renovations鈥 feature in the Winter Sale ad, capturing family moments all viewers can relate to.
The 30-second commercial includes 60 actors, and 鈥榩remieres鈥 during Sunday's Celebrity Gogglebox 2019 on Channel Four.
Wren Kitchens鈥 marketing director, Rich Walker, said: 鈥淲e are really excited about our latest campaign. Each scene was filmed in real Wren customer kitchens, and it鈥檚 great to showcase the 鈥榃renovations鈥 that they are so proud of with real life moments that viewers can relate to.鈥
Created by Tribal Worldwide London and produced by Merman who have filmed commercials for the likes of Aldi, M&S, O2, Boots, McDonalds and Specsavers, it was built on a simple premise that 鈥淲ren doesn鈥檛 just offer beautiful looking kitchens, each kitchen is cleverly and thoughtfully planned by Wren鈥檚 expert designers around how people live鈥.
It took a 75-strong production team four days, using properties across the South East.
The ad opens with a young couple having the family round for a Sunday roast, and it captures the mother-in-law鈥檚 envious expression as she watches the slide-and-hide oven door glide out of sight. It simply states: 鈥淲ith Wren, you get more than just a slide-and-hide oven ...you get a jealous mother-in-law too.鈥
Then it follows with a further four scenarios including a stroppy teenager storming out of a room and slamming the kitchen drawer 鈥 only for the soft-close mechanism to stifle the tantrum. And elderly Aunt Dottie gifts a couple a ghastly tea pot which they politely enthuse about, then stash it at the back of a deep corner cupboard!
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Pets of all shapes and sizes play a staring roll including a cute dog and cat snuggled up to each other in an integrated pet bed, along with an usual one鈥 a chameleon climbing into its reptile box!
The finishing scene concludes: 鈥淲ith Wren鈥檚 expertise, you get so much more than just a kitchen.鈥
Two more ads following the same premise will be launched throughout 2020, a big year for the Barton-upon-Humber giant.
A 拢120 million expansion of manufacturing operations on the South Humber Bank will start, following October鈥檚 planning consent for the 990,000 sq ft development, creating 1,200 jobs when fully up and running.
It is the company鈥檚 largest single investment, as it future-proofs the vertically integrated manufacturing operations of the firm, which is closing in on a half a billion pound turnover from a standing start in 2009 by former Hygena head Malcolm Healey, who chairs the business.
Before then, on Boxing Day, it will open the first showroom in its home borough, at Scunthorpe.
