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PRIVACY
Retail & Consumer

Wine specialist Majestic to sell St Austell Brewery beers

Cornish brewer strikes deal with º£½ÇÊÓÆµ's largest wine-seller for its Tribute and Proper Job ales to be marketed online and in stores

St Austell Brewery's Tribute and Proper Job ales

The º£½ÇÊÓÆµ’s largest specialist wine-seller is to stock two of St Austell Brewery’s flagship beers in stores and online.

Majestic, which is growing rapidly and has just opened a new store in Beaconsfield, Greater London, will list the Cornish company’s Tribute Pale Ale and Proper Job IPA on its website and in 200 stores nationwide.

St Austell Brewery, an independent, family-owned brewer, said Tribute, at 4.2% ABV, is its best-selling beer. Brewed with Cornish gold and Maris Otter malts, it is described as “light, hoppy and zesty”.

Majestic customers will also be able to buy award-winning Proper Job, which is stronger at 5.5% ABV and the fastest growing premium ale brand in the º£½ÇÊÓÆµ off-trade.

The brew is described by St Austell Brewery as “big, bold, and powerfully hopped, it explodes with citrus, pineapple, and grapefruit notes”.

The º£½ÇÊÓÆµ’s premium bottled ale category has grown in value by 24% during the past year. As a result of this rising demand, and the recent growth in at-home drinking, Majestic is continuing to expand its beer range and complete beer, wwne and spirits offering.

Andrew Turner, managing director of St Austell Brewery’s Beer & Brands, said: “We’re very proud to see two of our great brands on the shelves in Majestic stores across the country.

“The taste credentials and consistency of these beers have made them firm favourites with ale drinkers, in the West Country and beyond. With 37 years of combined success, both beers still have a loyal and growing following today.