º£½ÇÊÓƵ

Wiltshire Farm Foods, the home meals delivery service, has appointed a new managing director.

Vicky Cojeen joins the Trowbridge-headquartered firm from Jordans Dorset Ryvita, where she was marketing and R&D director and a member of the executive team for the past eight years.

Ms Cojeen has also previously held senior roles with other well-known household brands including Cadbury.

She said: “I am delighted to be joining Wiltshire Farm Foods at this time. It is a brand with an outstanding reputation - not only for its high-quality, nutritious meals but also for the exceptional service it provides to customers across the º£½ÇÊÓƵ.

"I look forward to working with the team to continue growing the business and ensuring we deliver real value and care for our customers every day.”

Ian Stone, chief executive of parent company Apetito and Wiltshire Farm Foods, added: “We are delighted to welcome Vicky to the business. She brings exceptional experience in leading food brands and a track record of inspiring teams to deliver results.

"Wiltshire Farm Foods is a much-loved service that makes a real difference to people’s lives, and under Vicky’s leadership we are confident it will continue to go from strength to strength.”

Every week, Wiltshire Farm Foods delivers hundreds of thousands of meals direct to customers’ homes.

Earlier this year, Apetito, which is based on Canal Road in Trowbridge, announced plans to build a new facility next to its existing premises in the town.

It is understood that if approved, the plant - known as Kitchen West - would boost production of pre-prepared meals including for the Wiltshire Farm Foods business.

In a planning application, the company wrote: "Apetito’s aspiration is to construct and operate one of the º£½ÇÊÓƵ’s most sustainable food production sites, a world class regenerative kitchen for Trowbridge that will have a positive impact on the natural and human environment and provide resilience in the face of the changing climate.”