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PRIVACY
Retail & Consumer

WHSmith takes Omicron hit but bosses 'confident' of recovery

The news of the retailer's finances comes amid a looming pay row at the Swindon-headquartered firm

A WHSmith store

WHSmith has revealed sales at its stores remain below pre-pandemic levels while those at travel locations, including airports and train stations, fell in the final month of 2021 as the Omicron variant of Covid spread.

Bosses said high street stores have seen improvements compared with 2019 levels, although these fell in the first two weeks of January.

Chief executive Carl Cowling said the Swindon-headquartered company was "well placed" for the summer trading period and the "ongoing recovery" in the sector.

“Looking ahead, although we are seeing a small impact from the Omicron variant, we anticipate a resumption in the recovery of our travel markets over the coming months," he said.

WHSmith has been hit heavily by various lockdowns and restrictions, along with the collapse of the travel market.

The company revealed that revenues in its travel division in September 2021 were only at 73% of 2019 levels, rising to a high of 94% in November before dropping back to 83% in December and the first two weeks of January.

Split out by location, its hospital sites performed the strongest, while at its air and rail sites recovery was tempered by the Omicron variant.

Airport stores, for example, were trading at just 42% of 2019 levels in September, rising to 71% by November, then falling to just 58% at the start of January.