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PRIVACY
Retail & Consumer

WH Smith travel shop revenue surpasses pre-pandemic levels as holiday and travel markets recover

The Swindon-based retailer said a rebound in passenger numbers had helped a ‘particularly strong performance’

A WHSmith store

WH Smith has said trading over the past quarter has surpassed pre-pandemic levels from 2019 after a rebound in passenger numbers caused a “particularly strong performance” in its travel stores.

The Swindon-headquartered retailer said group sales were at 107% of pre-pandemic levels over the 15 weeks to June 11, with travel sales at 123% of the performance over the same period in 2019.

It hailed a particularly strong performance across airport stores amid a sharp increase in holidaymakers travelling internationally.

In a statement, WH Smith said: “While the broader global economy remains uncertain, the group is well positioned to capitalise on the ongoing recovery in our key markets and take advantage of the many opportunities ahead, including the 125 new stores won and yet to open, and our new store formats and category development across multiple geographies.

“Travel continues to perform strongly across all three divisions and we expect this to be maintained into the peak summer trading period.

“As a result, we now anticipate the full year outturn to be at the higher end of analysts’ expectations.”

The trading update showed revenue from WH Smith’s high street shops had not returned to pre-pandemic levels, and was at 79% in Q3 compared to 2019. This was down from 87% in Q1 and 84% in Q2.

The group also reported recovery in its international markets, with its North America business continuing to show “strong momentum” with total revenue during the 15 week period at 111% of 2019 levels.