JD Wetherspoon will ensure its breakfast prices don't increase by more than 20p next year, its chief executive has declared.
The assurance arrives despite intense pressure on the hospitality sector from tax increases and rising food costs, with warnings of inflation throughout the industry.
During an appearance on LBC radio on Monday, Sir Tim Martin, who is based in Devon, told presenter Nick Ferrari that there would be a "maximum" rise of 20p "across the board" for a Wetherspoons breakfast.
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The traditional pub offering – comprising a fried egg, bacon, sausages, baked beans, two hash browns and a slice of toast – is priced at £6.99 in central London, £5.75 in Birmingham New Street and £3.79 in Brentwood Essex.
Sir Tim has previously cautioned about price increases at Wetherspoons due to escalating costs from higher wages and taxes, facing a £60m burden following a rise in national insurance contributions (NICs) earlier this year, though he has pledged to keep inflation minimal, as reported by .
Last year Mr Ferrari put the same question to Sir Tim and received guarantees regarding the cost of the popular fry-up.
While many within the hospitality sector were anticipating tax relief in the Autumn budget to assist the industry's recovery, Reeves' second budget delivered no reductions to VAT and no alterations to National Insurance.
Even a reduction to business rates has been characterised as "too little, too late" as well as something likely to be eliminated by an inflation-linked revaluation of rates next year.
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"Tinkering with multipliers and reliefs is not reform... only structural change will stop this escalating damage," HOLBA chief executive Ros Morgan said.
A 4.1 per cent rise in the minimum wage will boost the expense of a full-time minimum-wage employee by £900 more each year.
For firms employing 20–30 full-time equivalent workers, such as a café or restaurant, this could lead to an extra £20,000 to £30,000 in wage bills simply to retain current staffing numbers, payment provider Dojo has calculated.
"Three in ten landlords are scared that they will go bust within a year if costs increase; this Budget will push businesses on the brink over the edge," Karl Mason, 海角视频 Spirits Alliance spokesperson and director of Masons of Yorkshire in North Yorkshire, said.