A 'landmark' deal to supply Princes Gate Mineral Water across the whole of professional and elite rugby in Wales until 2025, has been struck by the Welsh Rugby Union (WRU).
A first of its kind, the new sponsor and supply agreement means Wales national squad and pathway teams, Cardiff Rugby, Dragons, Scarlets and Ospreys players and guest sides at Principality Stadium will all be supported by Princes Gate Mineral Water for the next four years
Fans will notice official water-carriers at Wales’ international matches in Cardiff this autumn will now be wearing Princes Gate Mineral Water’s branding.
A total of 700,000 litres of mineral water is expected to be used throughout the professional and elite game in Wales over the new four year duration of the partnership.
“Princes Gate Mineral Water has been a hugely successful and significant partner to Welsh rugby for fifteen years, but this new deal represents a landmark moment for our professional game,” said WRU CEO Steve Phillips.
“It is a key strategic aim of Welsh rugby’s Professional Rugby Board, to pool the resources of, and maximise value for, its five professional sides - the four regional teams and Wales.
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“This new Princes Gate Mineral Water deal is a shining example of how this aim can be achieved and how Welsh rugby can integrate successfully to its own commercial advantage across the professional game.
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"The supply deal also extends to Wales Women, our pathway teams, to all matches and events at Principality Stadium and right through to our new Parkgate Hotel and we are delighted to welcome Princes Gate Mineral Water back as a key partner for a further four years.”
Samantha Atkinson, head of sales and marketing at Princes Gate Mineral Water, said "We are thrilled to continue with our support and build upon the strong partnerships that we have with sport within Wales.
"Promoting healthy living is a key element of our brand values and ethos and the strong partnerships that we have within sport enable us to inspire this and the next generation to achieve their goals at every level.
“One of our priorities is to support grassroot sports throughout these partnerships, with the aim of providing opportunity within our local communities and the young people within them."