The Welsh Rugby Union is producing its own craft beers.
The WRU has formed a new partnership with Brecon Brewing to produce two new beers.
The new WRU Gold and WRU IPA are available this week from a range of retail outlets for supporters to sample in time for Wales’ return to international rugby, against France on Saturday, October 24.
The Brynmenyn-based brewery has also acquired exclusive ale pourage rights to Principality Stadium until 2023 as part of this new partnership and the artisan brewers will soon be busy stocking concourse bars and hospitality areas with these new beers.
Brecon Brewing describe the WRU IPA as a 5% pale golden IPA with citrus and resinous aromas, and hints of spice and black pepper. The WRU Gold, they say, is a 4% easy drinking Welsh Golden Ale, balanced with a floral citrus aroma and hints of tropical fruit.
Both beers are available at shops including Spar, Nisa and Filco and Castel Howell serviced stores, in 4-can launch packs.
“To be in a position to announce a new partnership deal during these difficult times for our national game world-wide shows the innate value and strength of the Welsh rugby brand and is a credit to our Commercial Team,” said WRU CEO Steve Phillips.
“We are delighted to welcome Brecon Brewing to the Welsh rugby stable as our official ale partner and particularly pleased with the agreement to produce two new artisan WRU beers.
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“The WRU is a not-for-profit organisation with all of our earnings re-invested back into the game at all levels.
“Supporters will now be able to toast their rugby heroes on the pitch and know that with each drink they take, they are directly supporting Welsh rugby including our national and regional teams and, more importantly, also the clubs who are the lifeblood of our game.”
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Draught beer in casks and kegs is available direct from Brecon Brewing.
“Brewed with Welsh water, 海角视频 malts and 海角视频 hops WRU Gold is the perfect home beer for all home matches,” said Buster Grant, Brecon Brewing’s Head Brewer, which was founded in 2011.
“We’re really proud to be working with the WRU for these two exclusive beers, and very excited to create something unique amongst World rugby, whereby the sales of beers to supporters feeds a virtuous circle which helps promote rugby at all levels across Wales.
“We’re hoping that Welsh supporters and Welsh rugby clubs will get behind these beers and therefore support the WRU.”
The WRU/Brecon Brewing partnership allows for the two new beers to be marketed throughout the United Kingdom and Ireland as well as the ability to export licenced beers on a worldwide basis.