The Welsh retail sector has reported a significant dip in footfall. Latest research from the Welsh Retail Consortium shows that footfall into stores on the high street, shopping centres and retail in March was down 8.3% on a year-on-year basis.
The decline on March last year was the third highest of the nations and regions of the º£½ÇÊÓÆµ, behind Northern Ireland, down 9%, and the south west, down 9.8%. Scotland experienced a 6.6% fall and England 4.9%.
All parts of the º£½ÇÊÓÆµ experienced year-on-year falls with the shallowest in London, down 1.2%. In March shopping centres in Wales experienced a 13.1% year-on-year fall, while for retail parks it was down 1.9%.
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An analysis of the º£½ÇÊÓÆµ’s core cities shows that year-on-year footfall in Cardiff declined by 10.8%, which was only higher in Bristol with a fall of 12.5%. London experienced the lowest year-on-year decline in March, down 1.2%.
TOTAL FOOTFALL BY NATION AND REGION
GROWTH RANK |
NATION AND REGION |
Mar-25 |
Feb-25 |
1 |
London |
-1.2% |
1.8% |
2 |
West Midlands |
-4.1% |
1.8% |
3 |
North West England |
-4.3% |
1.9% |
4 |
England |
-4.9% |
0.2% |
5 |
East Midlands |
-5.0% |
-1.3% |
6 |
North East England |
-5.1% |
-1.0% |
7 |
East of England |
-5.4% |
-0.8% |
8 |
South East England |
-6.0% |
0.4% |
9 |
Scotland |
-6.6% |
-0.3% |
10 |
Yorkshire and the Humber |
-7.3% |
-3.5% |
11 |
Wales |
-8.3% |
2.7% |
12 |
Northern Ireland |
-9.0% |
-0.1% |
13 |
South West England |
-9.8% |
-1.4% |
TOTAL FOOTFALL BY CITY
GROWTH RANK |
CITY |
Mar-25 |
Feb-25 |
1 |
London |
-1.2% |
1.8% |
2 |
Birmingham |
-2.1% |
5.0% |
3 |
Glasgow |
-2.5% |
-1.1% |
4 |
Nottingham |
-4.5% |
-0.3% |
5 |
Manchester |
-4.6% |
3.9% |
6 |
Liverpool |
-7.1% |
-2.5% |
7 |
Edinburgh |
-9.0% |
1.9% |
8 |
Leeds |
-10.1% |
-5.6% |
9 |
Belfast |
-10.4% |
0.1% |
10 |
Cardiff |
-10.8% |
-1.8% |
11 |
Bristol |
-12.5% |
-5.2% |
Sara Jones, head of the Welsh Retail Consortium, said:“Footfall nosedived in March, with 11% fewer shoppers visiting our retail destinations. The monthly figures place Wales as the worst performing º£½ÇÊÓÆµ nation and the precarious position Welsh retailers face.
“Whilst a drop off in numbers might have been expected given the shift in holiday dates and a late Easter, this will fail to offer any comfort to Welsh businesses who are now facing an onslaught of higher costs from rises in wage costs, business rates, and national insurance policies from the start of April.”
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On the outlook she added: “With the arrival of warmer weather, and the forthcoming Easter bank holiday weekend, Welsh shopkeepers will be hoping spring delivers the goods with bumper footfall growth and the release of deferred spending. There is fierce competition on the high street and shopkeepers will be working hard to attract reluctant shoppers with seasonal promotions and great offers, hoping to move footfall and spending into positive territory.
“Retailers are always looking for ways to invest in shopping destinations and the communities they serve, and with the retail sector a barometer of the health of the wider economy, it matters to us all that we see a spring back in the step of our retail sector”.
Andy Sumpter, retail consultant Sensormatic Solutions, which carried out the research, said:“After a bumpy few months, March made for disappointing footfall as shopper and business confidence remains subdued, not helped by ongoing economic uncertainty and pre-Spring Statement jitters. With Easter this year landing in April, some of the downturn in store visits in March could have been from consumers withholding Easter spend. Retailers will now be hoping that strong Easter trading can help balance out a slow start to spring.