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Retail & Consumer

Waterworld invests £100k in new wave pool as part of multi-million pound expansion plan

The new wave pool is the latest development at the Staffordshire water park

Owner Mo Chaudry on site at Waterworld

More than £100,000 has been invested at a Staffordshire water park as part of a wider multi-million pound expansion plan.

New wave machines have been installed at Waterworld in Stoke-on-Trent.

The have been provided by Glasgow-based Murphys Waves which is the company behind projects at resorts such as Disney World and Mandalay Bay in Las Vegas.

The investment is the latest in a string of developments at the Festival Park attraction which is currently undergoing a major renovation project.

Waterworld owner Mo Chaudry said: "This is all part of our ongoing programme of upgrades and expansion, taking the visitor experience to the next level. We worked closely with the team from Murphys to design and manufacture a system which was tailored specifically to our requirements.

"We've been listening carefully to comments made by our customers, and are committed to giving them what they tell us they want to see. The investment further cements our position as the º£½ÇÊÓÆµ’s number one indoor tropical aqua park."

He added: "We have an ongoing programme of investment and expansion planned for the Waterworld site throughout 2020, to build on the success of our 30th anniversary. It's going to be another exciting year."

The new wave pool at Waterworld

Murphys Waves managing director Jim Stuart said: "The challenging aspect of replacing an old wave machine for a new modern system is getting it to fit within the confines of the existing building and pipework that has been added to the equipment room over the years.