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PRIVACY
Retail & Consumer

Vinted launches venture capital arm to invest in º£½ÇÊÓÆµ and European e-commerce start-ups

Vinted, Europe's largest pre-loved fashion marketplace, has launched its own venture capital (VC) arm, marking a new entrant into the º£½ÇÊÓÆµ's fast expanding re-commerce and resale market

(Image: NurPhoto via Getty Images)

Vinted, the Lithuanian-founded secondhand marketplace, has announced the launch of its venture capital (VC) arm, setting its sights on º£½ÇÊÓÆµ start-ups.

This move introduces fresh competition to the burgeoning º£½ÇÊÓÆµ re-commerce and resale market, which is already valued at £7bn, as leading platforms aim to leverage changing consumer behaviours influenced by inflation and sustainability concerns, as reported by .

Vinted Ventures will concentrate on investments in growth-stage start-ups, with funding amounts ranging from €500,000 (£424,983) to €10m (£8.5m).

A spokesperson for Vinted told City AM: "Vinted Ventures will be targeting e-commerce start-ups across Europe, including the º£½ÇÊÓÆµ."

They continued: "We're always talking to interesting companies: it's about finding the best strategic fit and investing in the strongest startups that can benefit from us as a strategic partner."

London has notably become a hotspot for circular economy start-ups, with ventures such as Depop and By Rotation engaging Gen Z's increasing preference for secondhand fashion.

Although Vinted has not confirmed plans to establish any of its investment team in the º£½ÇÊÓÆµ, the spokesperson mentioned: "Currently, the Vinted Ventures team is based in various locations in Europe – it's too soon to comment on future hiring."

Speaking to City AM, they shared that Vinted's new VC division is on the lookout for companies "trying to reshape consumption," including those innovating in logistics, payments, or throughout the wider re-commerce value chain.