The billionaire founder of online bathroom retailer Victorian Plumbing has invested a further six-figure sum in the business.

Mark Radcliffe, who is already the largest shareholder in the Merseyside-headquartered firm, has upped his stake to 46.78% after purchasing 700,000 ordinary shares for a total of £354,200.

The chief executive's move comes after he also increased his holdings towards the end of 2021.

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Mr Radcliffe is by the biggest single shareholder in the company, with Neil Radcliffe second with a stake of 9.1%.

Other mayor shareholders include Kayne Anderson Rudnick, JPMorgan Asset Management and Paradice Investment Management.

Mr Radcliffe started Victorian Plumbing from his parents’ shed in 2000.

He was the º£½ÇÊÓÆµâ€™s first eBay millionaire at 30 after founding First2save, a mobile phone accessories business.

The company completed the largest ever IPO on the London Stock Exchange's Alternative Investment Market in June 2021.