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Retail & Consumer

º£½ÇÊÓÆµ retail footfall sees first January increase since 2016 as shoppers delay Christmas spending

Retail footfall rose year on year in January for the first time since 2016, due to Brits delaying festive spending in favour of discounted goods in the new year sales

Shoppers on Winchester's High Street(Image: PA Archive/PA Images)

For the first time since 2016, retail footfall in January saw a year-on-year increase, likely due to º£½ÇÊÓÆµ consumers delaying their festive spending to take advantage of discounted goods in the new year sales.

According to data from MRI Software, footfall across all º£½ÇÊÓÆµ retail destinations rose by 1.4 per cent in January 2025 compared to the same period in 2024, as reported by .

Shopping centres led the way with a 1.8 per cent increase in footfall, followed by a 1.4 per cent rise in retail parks and a 1.1 per cent increase on high streets.

This marks the largest year-on-year increase, excluding lockdown periods, since January 2016 when footfall increased by 1.2 per cent.

However, this increase may not be as positive for the retail sector as it appears. Recent data from advisory firm BDO indicates that while in-store sales grew by 3.2 per cent in January, mirroring MRI's data, there was a heavy reliance on discounted purchases.

The weak growth leading up to Christmas, coupled with higher spending and footfall in January, suggests that º£½ÇÊÓÆµ consumers may have been waiting for January discounts, according to Sophie Michael, head of retail and wholesale at BDO.

"January trading... requires heavy encouragement through discounting; this delayed spending will no doubt have a significant impact on already-thin margins," said Michael.

She added: "The sector has been challenged for some time by the impact of significant cost increases, which will continue to mount throughout the year, particularly post the implementation of the changes in the budget this April."