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Retail & Consumer

Thatchers Cider boss ‘devastated’ by Countering Colston boycott campaign

The managing director of the Somerset cider maker described calls for people to stop buying the company’s drinks as a ‘personal attack’

Martin Thatcher, managing director of Thatchers Cider.(Image: Neil Phillips photo and film)

The boss of Thatchers Cider has said he felt “completely devastated” by a campaign for a boycott of the company’s products that claimed it had links to slavery.

Earlier this year a Bristol-based pressure group called on people to stop buying drinks made by the º£½ÇÊÓÆµ’s second-largest cider maker, owing to managing director Martin Thatcher’s membership of the Society of Merchant Venturers (SMV).

The organisation has been criticised, for its historical links to slave trade and 18th century slave trader Edward Colston, whose statue was toppled and dumped in Bristol Harbour during protests in support of the Black Lives Matter movement in June 2020.

The society, based on Clifton Down in the city, has played a part in the management of institutions, including schools and care facilities, associated with Edward Colston’s name.

Earlier this year the group Countering Colston, which has called for the removal of the Colston name from road names, buildings and monuments, launched the on social media, citing Mr Thatcher’s involvement with the SMV, which he joined in 2012.

Following the post, three pubs in Bristol said they would stop serving the cider, though the campaign also

Mr Thatcher told BusinessLive that he had been upset by what he felt was “quite a personal attack.”

Mr Thatcher said: “In my view, I joined the Society of Merchant Venturers because it is a philanthropic organisation, and I wanted to put my time and expertise and money that I have gained through my business career of 35-36 years to good use, and helping the people of Bristol. I just felt, personally, it was very hard.”