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PRIVACY
Retail & Consumer

Tesco agrees deal with black-owned publishing house

The tie-up for Black History Month will see a number of titles going on sale in Tesco stores around the º£½ÇÊÓÆµ

Jacaranda Books has teamed up with Tesco for Black History Month(Image: Jacaranda Books / Tesco)

Tesco has agreed a tie-up with an independent black-owned publishing house which will see a number of new titles going on sale in 55 of the supermarket's stores.

It is the second year London-based Jacaranda Books has collaborated with Tesco for Black History Month.

This year's campaign, which falls under Tesco’s Black Action Plan - a strategy to achieve fair and equitable representation across key areas of the business - will run for an extended six weeks.

The 12 books selected celebrate the richness and diversity of black narratives, highlighting stories, voices and experiences from across the black community.

The list features customer favourites from last year’s campaign, including Stick to my Roots by British reggae legend Tippa Irie; Becoming Muhammad Ali by Kwame Alexander and James Patterson; and If I Don’t Have You by the late acclaimed author and editor Sareeta Domingo.

New titles going on sale this year include DD Armstrong’s Ugly Dogs Don’t Cry; Anni Domingo’s Breaking the Maafa Chain; and Lisa Bent’s Symona’s Still Single.

Jacaranda sales director Jazzmine Breary said: “We are delighted to be partnering with Tesco once again to showcase 12 outstanding works by talented black writers.

"At Jacaranda, we are committed to meaningful collaborations that drive lasting impact and reflect a continued commitment to change.