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Retail & Consumer

Superdry looking to 2022 with 'real confidence' as losses shrink

The fashion chain said cost saving measures and government support had helped to offset trading shortfalls caused by Covid

Superdry has announced its latest trading results(Image: Joseph Raynor/ Nottingham Post)

The boss of Superdry has said the retailer is “turning a corner” after the company returned to revenue growth in the last quarter of the financial year.

In its latest trading update, the Cheltenham-headquartered firm reported group revenue had increased 1.9% year-on-year in the fourth quarter as Covid-related restrictions eased.

For the full year, Superdry’s revenue was down 21.1% to £556.1m, but its adjusted loss before tax was £12.6m, compared with £41.8m for 2020.

The business said the drop in revenue was a reflection of pandemic disruption, which resulted in 39% of store days lost, compared to just 10% the year previously.

Superdry said cost saving measures and government support had helped to offset trading shortfalls, however. It also said liquidity “remained strong” with net cash up 6.0% at £38.9m.

Chief executive Julian Dunkerton said he was “really proud” of how the business had stepped up and returned to revenue growth in the last quarter.

“Store and wholesale revenues are recovering well despite continued subdued footfall, and e-commerce margin is benefitting from our return to a full price stance,” he said.

“We have used this time effectively to accelerate our brand reset and put the business in the best possible position for the future.”