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Retail & Consumer

In The Style's profits hit by supply chain disruption and higher return rates despite revenue surge

The Salford-headquartered company floated on AIM towards the start of 2021

Online womenswear fashion brand In The Style(Image: In The Style)

Supply chain disruption and higher return rates have hit influencer-led fashion brand In The Style's profits during the first half of its financial year despite a surge in revenue.

The Salford-headquartered company, which floated on AIM towards the start of 2021, has reported pre-tax profits of £890,000 for the six months to the end of September, down from the £1.8m it posted for the same period in 2020.

The firm's revenue however increased from £21.4m to £29.8m.

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Direct-to-consumer net revenue increased 23.4% to £23m while its wholesale revenue surged 138.7% to £6.9m.

During the period the company launched 10 new influencer partnerships, including singer and TV personality Stacey Solomon.

The results come after founder Adam Frisby announced he is to step down as chief executive and move to become the company's chief brand officer.

He will be succeeded as CEO by Sam Perkins, who joins from The Very Group, from January 17.