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Retail & Consumer

In The Style: Everything you need to know about the Instagram influencer fashion giant

The company was founded in 2013 and floated in March 2021

Online womenswear fashion brand In The Style is headquartered in Salford(Image: In The Style)

Salford-headquartered online womenswear fashion brand In The Style floated on the London Stock Exchange's AIM in March 2021.

At the time the company was worth £105m and the move raised £11m through a share placing while a further £49m was secured for existing investors.

The IPO was a major milestone for the business which was founded from a bedroom in 2013 with just £1,000.

Now In The Style works with influencers on a long-term basis to collaboratively design, develop and promote branded fashion collections.

But how much do you know about the fast-growing fashion brand?

READ MORE: Fragrance Direct's turnover neared £90m ahead of joint venture acquisition

The founder

The company was founded by Adam Frisby in 2013 with £1,000 of seed funding from his bedroom.

He had previously been kicked out of his home at 15 and told he 'would never amount to anything'.