Many non-essential retailers will be opening their doors next week - but one Manchester start-up has found a new way for people to shop.
The Shirt Society has been launched by Matt Bird supplying a range of both formal and casual shirts on a rolling monthly subscription.
Members simply log on to the platform, select their next month’s shirt, and it is delivered to their door or desk.
He says the business aims to make the “best shirt known to man” and take the “hassle out of” shopping for it.
“Our platform does just that,” said Matt.
“We’ll give you what you probably would have chosen anyway. Every month, all it takes it 30 seconds.”
The Shirt Society has now attracted the interest of well known Manchester tech entrepreneur and investor Scott Fletcher who has backed the business with a six figure cash boost.
Fletcher already heads up companies worth in excess of £250m and founded cloud service provider ANS more than 20 years ago.
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He made his latest investment offer following a conversation with Matt.
“I could see the potential in the business straight away,” said Scott.
“The Shirt Society really does address a gap in the men’s shirt market with an innovative solution for the digital era, and takes online shopping one step further.
“Matt showed me the quality of the shirts and that’s what made the final decision for me. I’m looking forward to being a part of building the success of The Shirt Society going forward.”
The investment will be used to assist with the early expansion of the business, including hiring staff and building out the inventory for new customers.
It will also be used to create a bespoke platform for users to create and manage subscriptions with ease.
“Although producing great quality shirts is our ultimate output, The Shirt Society is fundamentally a technology business,” explains Matt.
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“We recognise the importance of building a platform that is both sleek and stylish, but fundamentally easy and quick to use. After all, our main aim is to take the time and hassle out of the shopping experience.”
He added: “The investment from Scott will allow us to start doing this. It’s a natural fit because Scott is a renowned investor in successful technology businesses.
"Our growth ambitions are hugely exciting and I’m thrilled to have him onboard, and excited to build The Shirt Society brand”
The Shirt Society platform launches to a BETA group on 22 June with a full launch coming in September.