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A Doncaster-based entrepreneur is hoping to drive people wild with her passion for all things Yorkshire.

Keen historian Helen Slade fulfilled a lifelong ambition of running her own business when she launched Peppers of Yorkshire earlier this year - a white rose-themed gift shop.

Having spent time working at both Doncaster Airport and the Yorkshire Wildlife Park, Helen felt there was a niche market for a shop that celebrated the very best of all things associated with Yorkshire. When she learned of the Wildlife Park’s plans to launch a dedicated retail offering in the form of The Hive, based near the entrance of the popular tourist destination, she decided it was a “now or never moment” and put her plans into action.

She has carefully curated a unique collection of memorabilia and items sourced from across the county.

“During my time working at Doncaster Airport, I was amazed by how people would visit the shop and buy London buses, or items associated with the capital. I felt that not only Yorkshire, but Doncaster’s rich cultural heritage should be recognised. I’ve always been passionate about local history, and I wanted to create a business that would give people a chance to learn more about their local area, as well as celebrating the best the region has to offer.”

Her entrepreneurial journey has been supported by the Launchpad programme, a unique initiative that helps new entrepreneurs and small business owners across the Sheffield City Region to unlock the potential in their ideas.