Sportswear brand Castore, which is backed by the likes of Andy Murray and the billionaire owners of Asda, has signed a long-term deal to supply England Cricket's kit from next year.
The company, which relocated its headquarters from Liverpool to Manchester earlier this year, has agreed the move with the England and Wales Cricket Board (ECB), which covers all of England’s women, disability, pathway and men’s teams from April 2022.
England's players will help to design the teamwear while recycled material will be used in the manufacture of the matchday playing kits.
Castore will also "significantly invest" in the ECB e-commerce infrastructure.
Castore already supplies kit to clubs including Wolverhampton Wanderers, Newcastle United, Rangers and rugby side Saracens while it will also start a new deal with Formula One team McLaren next year.
All England teams will continue to wear kit provided by current supplier New Balance throughout the coming winter.
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Tony Singh, ECB chief commercial officer, said: "Castore is a fine example of British ambition driving success and we look forward to working closely with their team over the long term.
"I am excited by the digital-first expertise that Castore will provide to a truly innovative partnership that puts our athletes and fans at the heart of our planning.
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"The financial and intellectual investment in our e-commerce will give fans faster and easier access to a high-performance range of women’s and men’s teamwear that I am sure our athletes, and our fans, will wear with pride.
"I would also like to place on record our thanks and gratitude to New Balance for all of their efforts ahead of their partnership with England Cricket concluding."
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Tom Beahon, co-founder of Castore, added: "Today truly is a special day for everybody at Castore. When my brother and I founded this business in 2016 it was our ambition to one day have world-class athletes wearing our products and to achieve this ambition with our home nation for the first time is a monumental occasion for us.
"We can't wait to get started and create market leading products for the team's and contribute to the next generation of success for cricket for the men’s and women’s teams in this country."