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PRIVACY
Retail & Consumer

Sportswear brand Castore scores first kit deal with Premier League club

The business is part owned by Sir Andy Murray

Tom Beahon, Andy Murray and Phil Beahon

Sportswear brand Castore, which is part owned by Sir Andy Murray and is moving its headquarters from Liverpool to Manchester, has agreed its first kit deal with a Premier League club.

The company will now supply Wolverhampton Wanderers in a multi-year partnership thought to be worth several million pounds, PA reports.

It come after it was disclosed that the brand's new biggest investors are billionaire brothers Mohsin and Zuber Issa, the new owners of Asda supermarket.

Castore was launched in 2015 by brothers Tom and Phil Beahon, and also has the backing of New Look founder Tom Singh and Net-a-Porter founder Arnaud Massenet.

The deal with Wolves is the second major football kit partnership for the business, having struck a five-year agreement in May 2020 with Scottish champions Rangers.

The new partnership will start next season, with Castore supplying all technical apparel for the first team and youth team squads, with Wolves responsible for replica products.

Bosses at Castore said the new kits will use a new unique fabric that is lighter, more flexible and more durable than previous Wolves' strips.

Tom Beahon said: "We were very clear when we made the decision to enter the football market that we would only partner with clubs who had ambitions to compete at European level - it was clear from the very beginning that everyone at Wolves, from the ownership down, are wholly committed to that goal, which is perfectly aligned with Castore's own ambitions of challenging the existing sportswear market incumbents."