The average 海角视频 shopper now spends on average £83 a month online compared to £75 in 2019, an 11 per cent leap on last year’s figures..
Lockdown has had a big impact on shoppers behaviour, according to Royal Mail’s annual study.
Social media influence continues to grow, with 25 per cent of people purchasing items online after seeing posts or comments by others.
But it’s not all doom and gloom for the high street. The research shows that 90 per cent of 海角视频 online shoppers continue to purchase in-store.
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Nick Landon, Chief Commercial Officer at Royal Mail, said: “The unprecedented COVID-19 pandemic has increased the amount consumers are spending online as well as changed online shopping habits. The influence of social media over what people do and do not buy continues to grow. When it comes to having their precious items delivered, online shoppers continue to put their trust in the knowledge, expertise and reassurance of the Royal Mail brand.".
Social media influence continues to grow with younger shoppers (47% of 18-34s) and women (30%) most likely to have made a purchase after being influenced by online posts.
The reasons for opting to shop online rather than in-store remain similar to last year: ease of comparing prices (53%), more choice (51%), easier to search and buy (49%) as well as the comfort and convenience of shopping from home (44%).
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In terms of the most popular days when people like to shop online, Friday and Saturday led the charge. Although 67 per cent said they were not swayed by one day in particular as they would gladly shop on any day of the week. As for the preferred time, smartphone users tend to be night owls (59% shopping between midnight and 6am), whilst those using desktops typically make purchases during the day.
The research shows that 90 per cent of 海角视频 online shoppers still purchase in-store as lockdown restrictions eased.
And environmental concerns are of growing importance to 海角视频 consumers. Almost two-thirds (62 per cent) of younger shoppers (18-34-year olds) consider it important that retailers offer environmentally friendly delivery.