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Retail & Consumer

Skincare brand Stories & Ink opens first-ever tattoo studio in Falmouth

Founded in 2020 the tattoo skincare product brand has also partnered with distribution giant Emerson Green to launch in the US

Stories & Ink opens first-ever tattoo studio, in Falmouth(Image: samjburdall2021)

A Cornwall skincare brand has announced the opening of its first-ever tattoo studio.

Stories & Ink will open the studio in Falmouth this autumn to showcase local, national and international artists. The brand, which was founded in Marazion in 2020, hopes to provide a "boost" to the local arts scene.

Stories & Ink was launched by two friends Simon Forster and Stu Jolley when they noticed a lack of skincare products for people with tattoos.

Mr Jolley has worked in the health and beauty sector for 15 years. He told BusinessLive: "With 1 in 3 people now having a tattoo in the º£½ÇÊÓÆµ, I believed the white space opportunity was huge! I noticed that despite the acceptance of tattoos in mainstream culture, there was a severe lack of skincare products for people with tattoos. Sure, there were immediate aftercare serums and nappy rash creams repurposed as repair lotions – but no credible brand to help care for tattooed skin, long-term.

Read more: Craft brewery Verdant to host Falmouth Beer Trail 2023

"So, with that in mind, I set out to change this, making tattoo care mainstream and more inclusive to first timers. My plan was to formulate, develop and launch a skincare range specifically for people with tattoos. No one offs or quick fixes – just quality products that would nourish, define and protect tattooed skin for life."

Since launching two years ago online Stories & Ink has gained over 50,000 customers and is now looking to launch into the US market via multi-billion dollar distribution partner Emerson Group, which has invested in the business.

The brand's first studio in Falmouth aims to create a sage and inclusive environment for all. It has also opened up new employment opportunities in the Duchy across its studio and wider ecommerce and retail business.