A Cornwall skincare brand has announced the opening of its first-ever tattoo studio.
Stories & Ink will open the studio in Falmouth this autumn to showcase local, national and international artists. The brand, which was founded in Marazion in 2020, hopes to provide a "boost" to the local arts scene.
Stories & Ink was launched by two friends Simon Forster and Stu Jolley when they noticed a lack of skincare products for people with tattoos.
Mr Jolley has worked in the health and beauty sector for 15 years. He told BusinessLive: "With 1 in 3 people now having a tattoo in the Ƶ, I believed the white space opportunity was huge! I noticed that despite the acceptance of tattoos in mainstream culture, there was a severe lack of skincare products for people with tattoos. Sure, there were immediate aftercare serums and nappy rash creams repurposed as repair lotions – but no credible brand to help care for tattooed skin, long-term.
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"So, with that in mind, I set out to change this, making tattoo care mainstream and more inclusive to first timers. My plan was to formulate, develop and launch a skincare range specifically for people with tattoos. No one offs or quick fixes – just quality products that would nourish, define and protect tattooed skin for life."
Since launching two years ago online Stories & Ink has gained over 50,000 customers and is now looking to launch into the US market via multi-billion dollar distribution partner Emerson Group, which has invested in the business.
The brand's first studio in Falmouth aims to create a sage and inclusive environment for all. It has also opened up new employment opportunities in the Duchy across its studio and wider ecommerce and retail business.
Stories & Ink Studio, Falmouth, manager, Matilda Lacey, said: ‘’We're thrilled to be joining the top tattoo shops in the SW. Our studio provides a welcoming and comforting experience to all clients who step through our door. Our close-knit team of three female artists, each offering their unique styles, will take good care of first-time rodeo and tattoo veteran appointments alike. Stay tuned for upcoming events at our beautiful Falmouth location.’’
Mr Jolley, added: “As a business owner I was drawn to Falmouth because of its almost California-like lifestyle, which fosters creativity and encourages artists to thrive. By establishing this studio, Stories & Ink aims to create a mecca for tattoo enthusiasts, allowing people to hang out, get tattooed and grab a coffee from the space. The studio's dedicated team of skilled and talented artists are committed to creating exceptional tattoos that tell the unique stories of each client.”
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