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PRIVACY
Retail & Consumer

Shift to online sales helps protect vaping retailer Totally Wicked from pandemic's worst

The company's partners include Euro Garages, Asda, Blackburn Rovers and St Helen's RFC

Totally Wicked is headquartered in Blackburn(Image: Getty Images)

Vaping retailer Totally Wicked has reported a "resilient financial performance" despite the "significant disruption" caused by the Covid-19 pandemic as the shift to online sales helped protect its balance sheet.

The Blackburn-headquartered company has posted a turnover of £43.5m for the 12 months to March 31, 2021, up slightly from the £43.3m it achieved during the prior year.

Newly-filed documents with Companies House also confirm its pre-tax profits went from £2.1m to £1.9m over the same period.

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Sales generated online and over the phone jumped from £11.8m to £20.9m in the year while retail fell from £9m to £6.4m and wholesale went from £22.3m to £16.2m.

At its peak, the company had 170 of its employees on furlough while it received more than £1m in grants.

The number of people employed by the business during the financial year increased from 266 to 336.