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Retail & Consumer

Shares in former In The Style owner to be suspended after it misses takeover deal deadline

In The Style was sold in March for £1.2m in a bid to avoid the brand going into administration

In The Style launched its first collaboration with Stacey Solomon in April 2021(Image: In The Style)

Shares in the former owner of fast-fashion retailer In The Style are to be suspended after it missed a deadline to complete a takeover deal.

Itsarm plc, which used to own the Salford-based brand, had been seeking a deal since July when boss of the company set to operate the º£½ÇÊÓÆµ National Lottery from February next year handed it a lifeline.

David Craven, the chief executive of Allwyn, joined the board alongside Jean-Paul Rohan as it set about trying to agree a takeover deal by the end of business on September 27.

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However, the company has now confirmed that a deal has not been reached despite the board currently exploring "two opportunities". Its shares will be suspended on September 28.

One of the possible deals, which includes a "consumer/retail focused" business, is at an "early stage". However, if a deal can be agreed, Itsarm said it hoped it would be completed by March 27, 2024. If not, its admission to trade on AIM would be cancelled.

Itsarm became as cash shell when it sold its only operating company, In The Style, for £1.2m in a bid to avoid entering administration.