A Salford brewery has predicted growth of almost 550% by 2023 after it launched a £30m deal for its beer to be served from a new site at Manchester Airport's new Terminal Two.
Seven Brothers has announced a lucrative deal giving airport restaurant and bar operator HMSHost International exclusivity to host its range of beers at the new Amber Alehouse, which opened earlier this month.
The venue at the airport's new £1bn Terminal Two extension is a modern industrial bar aimed at pre-flight pints and food offering a "local experience in the airport".
It will aim to mirror the atmosphere and ethos of the brand's Manchester beer houses – with staff trained to offer customers a 'craft brewery experience'.
CEO Keith McAvoy said: “It is a hugely exciting time for our business as we expand and recruit to enable us to grow. The Manchester airport partnership takes our business to the next level, giving our brewery a global platform and getting our beers in front of new drinkers.
Don't miss a thing - sign up for your free North West newsletter - and follow us on LinkedIn
Email newsletters
BusinessLive is your home for business news from around the North West- and you can stay in touch with all the latest news from Greater Manchester, Liverpool City Region, Cheshire, Lancashire and Cumbria through our email alerts.
You can sign up to receive daily morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we'll send out breaking news alerts for any stories we think you can't miss.
Visit our email preference centre to sign up to all the latest news from BusinessLive.
For all the latest stories, views, polls and more - and the news as it breaks - .
“Based on footfall predictions for the next three years, we anticipate we will need to more than triple our current production to just to meet the demand of the Amber Alehouse in Manchester’s Terminal Two.”
Most Read
This spring, the brewery launched with Asda - its first major national retailer for its Juicy IPA and Honeycomb Pale - a deal set to generate over £600,000 annually.
The company said its direct to consumer business via its webshop also continues to maintain momentum, growing by more than 200% since the start of the pandemic.
Latest Greater Manchester Business News
Mr McAvoy added: “Asda is the first national supermarket deal for Seven Brothers and we are proud to see two of our most popular beers on shelf. Like the airport, it broadens our fan base outside of the North West of England and enables us to take our brand to the next level.
“2021 is a moment for Seven Brothers. Lucrative commercial deals, a growing beer house portfolio and thriving direct to consumer webshop make our business one of the faster growing craft breweries in the 海角视频. This is a huge achievement as we celebrate our seventh year in business this month and is testament to the hard work of the whole team and loyalty of our customers.”
The firm was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing.
They are now expanding their brewery site - taking on a second warehouse space to tackle the increased web shop and on-trade demand.
Despite the pandemic challenges of closures and restrictions, the firm is planning further expansion – and wants to open in various new 海角视频 locations to add to its existing Ancoats, Salford and Middlewood Locks sites.
A Liverpool beer house will open in November, and a further venue in Leeds is planned for early 2022. Sites are planned for Sheffield, Nottingham and Birmingham towards the end of 2023.