Selfridges, the iconic Oxford Street retailer, is set to showcase a unique collection of vintage Formula 1 clothing for two weeks, marking the 75th anniversary of the prestigious motor racing series.
The event, titled 'F1 75 Years in Motion', kicks off today and will run until 6 July, featuring an array of garments from some of Formula 1's most memorable moments, as reported by .
Highlights of the collection include 1980s Benetton x Autopolis jackets, 1990s Ferrari jackets, a 1983 t-shirt, and apparel linked to Nigel Mansell, Caesars Palace, as well as vintage watches.
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Emily Prazer, Chief Commercial Officer at Formula 1, commented: "75 Years in Motion is a curated celebration of Formula 1's 75-year legacy brought to life through vintage pieces, memorabilia, merchandise, art and collectables from across the sport's history."
She added, "Fashion has played an integral role in Formula 1's story over the years, and so launching this exciting first together with Selfridges is a natural fit."
Prazer further noted, "This is more than just a celebration of the sport, but recognition of its cultural significance, where vintage and modern meet to encapsulate our rich, and stylish, story."
Selfridges x Formula 1 deal
As part of the Selfridges x Formula 1 collaboration, the Selfridges Corner Shop will also feature exclusive Tag Heuer timepieces, including a 1974 Silverstone model and a 1976 Cavallino desk clock.
The pop-up event underscores Formula 1's resurgence in popularity, contrasting with the sport's challenging situation just over ten years ago.
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The Formula 1 calendar has expanded to a record-breaking 24 races across five continents, with an African event on the horizon, reflecting the sport's surge in popularity among a new generation of followers.
Today's drivers have evolved into style icons and multimillionaire celebrities, signalling a wider cultural shift that has attracted younger audiences to the sport.
Selfridges’ Executive Director of Buying and Brand, Judd Crane, expressed excitement about bringing the Formula 1 experience to shoppers: "We're thrilled to welcome Formula 1 to Selfridges, as the Corner Shop is transformed into a destination celebrating the high-octane world of motorsport."
He further detailed the collaboration, mentioning: "The partnership honours the rich legacy of Formula 1, inviting fans; both lifelong enthusiasts and newcomers, to explore a curated edit of exclusive F1 75 merchandise, memorabilia and vintage pieces that pay homage to legendary team and drivers."