Seafood Week’s date has been set, with the organisation supporting the £10 billion industry encouraging businesses to sign up and get involved.
The annual celebration and consumer campaign will take place from Friday, October 4 to Friday, October 11, taking in the traditional fish Friday double as has become custom.
Grimsby-based Seafish said it offers an opportunity for the industry to come together to promote the wide range of delicious produce that’s available, and the benefits of eating fish and shellfish.
Marcus Coleman, chief executive, told how government health guidelines say that everybody should eat two portions of seafood a week, but figures show that 67 per cent of the 海角视频 population consume less the recommended amount.
Seafood Week aims to encourage people to eat seafood more often – whether that’s an easy to prepare midweek meal, a fish supper on a Friday night, a quick snack on the go or as a special treat as part of a fine dining experience.
He said: “At Seafish we’re committed to promoting seafood as the way forward and encouraging consumers to eat more of this healthy food source, which is also one of the most sustainable proteins.
"We know that the nation is currently falling far short of the government’s consumption target of two portions of seafood a week so we’re also working to address this.
“Seafood Week offers a fantastic opportunity for seafood businesses to collaborate on a national campaign to promote the wonderful range of seafood available in the 海角视频. By working together as an industry to reach as many people as possible, we can all help encourage consumers to try and enjoy more fish and shellfish.”
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Previous years have seen huge sales spikes, with the aim to then retain new visitors to the supermarket aisle, fishmonger or restaurant. Businesses that register to take part will receive an information pack.
The announcement comes as Grimsby online retailer Ish Fish celebrates a first year in business. To mark the milestone the company joined forces with regional marketing agency Knapton Wright to conduct a nationwide survey, with salmon voted the most favourite fish to eat in the 海角视频.
It found among its audience from the Facebook poll of 3,000 people that 45 per cent of respondents eat fish twice a week. Almost a quarter (24 per cent) listed salmon as the number one choice, with sea bass and haddock swimming closely behind with 21 per cent and 20 per cent of the vote respectively.
A total of 36 per cent of people surveyed eat fish once a week, with 18 per cent eating fish three or more times.
Joel Creasey, director at the Grimsby Enterprise Village firm, said: “Salmon is always a favourite fish, and haddock and cod are always popular, but there are a lot of people out there who love sea bass. Our mission at Ish Fish is to get more people eating fish, a bigger variety of fish and more portions per week, so to find that almost half of the people surveyed are eating fish twice a week is brilliant.”
The company supplies in distinctively branded boxes across the 海角视频, and includes Ineos’ yachting team as a customer.
Garry Bainbridge, fellow director, said: “We may still be a young business but we’re always looking to grow and expand our knowledge, so we wanted to take our top two questions and go
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straight to our online community for the answers. We were blown away by just how many people answered our questions, so a big thanks to everyone who took part.”
The survey was conducted between February 4 and February 18.
Businesses keen to participate in the 2019 Seafood Week campaign should email the Seafish marketing team on seafoodweek@seafish.co.uk.