Pret A Manger is facing penalties for concentrating on the º£½ÇÊÓÆµ market, which represents a "disaster for domestic growth," claims the chief executive of drinking chocolate chain Knoops.
In a LinkedIn post, William Gordon-Harris argued that "the sad fact is for º£½ÇÊÓÆµ domestic growth is that so many º£½ÇÊÓÆµ founded businesses focus their growth after launch into foreign markets because that is where the interest and the capital is", as reported by .
He pointed to Pret A Manger's recent substantial value reduction as evidence of being penalised for "failing to focus abroad" – noting that three-quarters of the chain's revenue remains "still derived from the º£½ÇÊÓÆµ 25 years after opening its first international store."
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Gordon-Harris also questioned why a "fast growing brand potentially employing hundreds of new staff each year would focus on the º£½ÇÊÓÆµ" following the recent US initial public offering (IPO) of Black Rock Coffee Bar.
The chief executive highlighted that "completely different valuation metrics" were applied to "a business a fraction of the size of Pret."
On 11 September, Black Rock Coffee Bar secured $294.1m (£216.9m) through an IPO that assigned it a valuation of $956.3m.
Several days earlier, it emerged that Pret A Manger had eliminated a third of the value assigned during its 2018 purchase by European investment group JAB.
The group implemented a £553m non-cash impairment against the £912m goodwill recorded on its balance sheet from the 2018 JAB transaction that valued Pret at £1.5bn. Pret A Manger blamed the write-down on elevated costs stemming from increased national insurance contributions, alongside persistently high interest rates and an unpredictable global macroeconomic climate.
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The chain also recorded a pre-tax loss of £525m last year, compared with a £61.7m loss in 2023.
During the same timeframe, Pret A Manger's turnover rose by 10 per cent to £1.2bn.
Knoops boss hits out at ‘rich family offices becoming richer’
Gordon-Harris said: "Here at Knoops it's disappointing to see the º£½ÇÊÓÆµ July growth numbers.
"Especially when we are seeing enormous growth in our own business. º£½ÇÊÓÆµ growth is what we need as a country more than anything else.
"Availability of capital to help good businesses grow here in the º£½ÇÊÓÆµ is key.
"Especially ones potentially emptying thousands of workplace starters and offering unparalleled career advancement.
But ensuring that any growth capital is democratised is also crucial – rich family offices becoming richer is not the optimised capital model for society.
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The unfortunate reality for º£½ÇÊÓÆµ domestic growth is that many º£½ÇÊÓÆµ-founded businesses concentrate their expansion efforts post-launch into foreign markets, as that's where the interest and capital lie. Failing to focus abroad is penalised.
Consider the recent devaluation of Pret A Manger and bear in mind that 75 per cent of its income still comes from the º£½ÇÊÓÆµ, 25 years after opening its first international store. This penalty for having a º£½ÇÊÓÆµ focus is detrimental to domestic º£½ÇÊÓÆµ growth.
Compare this with the USA IPO this week of Black Rock Coffee Bar and the entirely different valuation metrics applied to a business a fraction of the size of Pret, and ponder why a rapidly expanding brand, potentially employing hundreds of new staff each year, would concentrate on the º£½ÇÊÓÆµ."
Growth is on the cards for Knoops
In January, City AM reported that Knoops anticipated nearly doubling its revenue by the end of its current financial year, following record-breaking Christmas trading results.
The company, headquartered in London and counting Julian Metcalfe, the co-founder of Pret a Manger and founder of Itsu, as a board member, projected a º£½ÇÊÓÆµ revenue of approximately £16m for the year ending March 2025.
This figure would stand in contrast to the £9.3m revenue it garnered in the previous 12 months.
In November 2024, Gordon-Harris detailed strategies to expand the drinking chocolate chain into a $5bn (£3.9bn) behemoth with a minimum of 3,000 stores globally.