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PRIVACY
Retail & Consumer

Sandwich chain Pret A Manger 'punished for having a º£½ÇÊÓÆµ focus'

Knoops CEO William Gordon-Harris said the sad fact is for º£½ÇÊÓÆµ domestic growth is that so many º£½ÇÊÓÆµ founded businesses focus their growth after launch into foreign markets

Pret a Manger, Cherry Street, Birmingham.

Pret A Manger is facing penalties for concentrating on the º£½ÇÊÓÆµ market, which represents a "disaster for domestic growth," claims the chief executive of drinking chocolate chain Knoops.

In a LinkedIn post, William Gordon-Harris argued that "the sad fact is for º£½ÇÊÓÆµ domestic growth is that so many º£½ÇÊÓÆµ founded businesses focus their growth after launch into foreign markets because that is where the interest and the capital is", as reported by .

He pointed to Pret A Manger's recent substantial value reduction as evidence of being penalised for "failing to focus abroad" – noting that three-quarters of the chain's revenue remains "still derived from the º£½ÇÊÓÆµ 25 years after opening its first international store."

Gordon-Harris also questioned why a "fast growing brand potentially employing hundreds of new staff each year would focus on the º£½ÇÊÓÆµ" following the recent US initial public offering (IPO) of Black Rock Coffee Bar.

The chief executive highlighted that "completely different valuation metrics" were applied to "a business a fraction of the size of Pret."

On 11 September, Black Rock Coffee Bar secured $294.1m (£216.9m) through an IPO that assigned it a valuation of $956.3m.

Several days earlier, it emerged that Pret A Manger had eliminated a third of the value assigned during its 2018 purchase by European investment group JAB.

The group implemented a £553m non-cash impairment against the £912m goodwill recorded on its balance sheet from the 2018 JAB transaction that valued Pret at £1.5bn. Pret A Manger blamed the write-down on elevated costs stemming from increased national insurance contributions, alongside persistently high interest rates and an unpredictable global macroeconomic climate.